Not so long ago, we paroused through sunday markets, grocery store aisles, and our favorite local shops with comfort and ease. We chatted with vendors and staff. It seems that this joy has faded from reality. Our research shows that those same experiences and joys have not disappeared, they’ve transitioned into the digital world. We are in the midst of a radical paradigm shift as demand for online shopping is exploding with opportunity and potential, especially in the food and beverage industry.
As brick and mortar stores have become inconvenient and recently unsafe, digital shopping is transforming rapidly to fill the void left in the wake. And consumers are now actually seeking out direct-to-consumer products with 55% of consumers preferring to buy directly from brands rather than multi-brand retailers [1]. CPG brands from Pepsi to Magic Spoon are investing in digital customer experiences and personalized marketing more than ever before. Direct-to-Consumer strategies are the front-running tool to grow your customer base, build brand loyalty, and cut out middle-men along the way.
