Seemingly overnight, the Covid-19 pandemic turned business as usual into anything but. In the few short months since the first case was reported on US soil, the COVID-19 pandemic has fundamentally (and perhaps permanently) shifted the ways we socialize, shop, exercise, study, eat and work, pushing more and more in-person services and activities into a digital space.
With everyone sheltering in place and working from home, the consumer demand of CPG brands has never been higher, and brands are scrambling to ramp up advertising and keep up with demand. Everything about the way we shop, from ordering online to sampling in- store, has changed.
Convenience and security is the name of the game, and even the most traditionally brand-loyal consumers are more open than ever to unfamiliar brands. This means that the time to get in front of them is now.
